Corporate publics and rhetorical strategies
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Corporate publics and rhetorical strategies a case study of Nordstrom"s conflict with labor by Kari A. Volyn

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Published .
Written in English


  • Nordstrom -- Public relations.,
  • Corporations -- Public relations -- United States -- Case studies.,
  • Corporate image -- United States -- Case studies.

Book details:

Edition Notes

Statementby Kari A. Volyn.
GenreCase studies.
The Physical Object
Paginationv, 55 leaves, bound ;
Number of Pages55
ID Numbers
Open LibraryOL16949060M

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Organizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master's level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication. The first book to explore rhetorical refusals―instances in which speakers and writers deliberately flout the conventions of rhetoric and defy their audiences’ expectations― Rhetorical Refusals: Defying Audiences’ Expectations challenges the reader to view these acts of academic rebellion as worthy of deeper analysis than they are commonly accorded, as rhetorical refusals can Cited by: 5. The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. Focuses on public address as both a subject matter and a critical perspective Mindful of the connections between the study of public address and the history of ideas. The paper criticises the dominant paradigm of public relations theory for lack of interest in discursive and rhetorical dimensions of public relations. An alternative theoretical approach to public relations is identified that does treat discursive and rhetorical dimensions of public relations, but it is indicated that at present it has not been sufficiently integrated into dominant public.

izational communication strategy, there is no corporate strategy. The Handbook of Corporate Communication and Public Relations is an essential one-stop refer-ence for all academics, practitioners and students seeking to understand organizational communication management and strategic public relations. Sandra M. Oliveris a corporate. out the themes for the remainder of the book. The chapter starts with a brief discussion of the importance of corporate communication followed by an introduction to key concepts such as corporate identity, corporate image and stakeholders. 1 3 24/11/ PM. Mercieca analyzes rhetorical strategies such as argument ad hominem, argument ad baculum, argument ad populum, reification, paralipsis, and more to reveal a campaign that was morally repugnant to some but to others a brilliant appeal to American exceptionalism. By all accounts, it fundamentally changed the discourse of the American public s: In an early () essay on rhetorical criticism, the study of rhetoric was limited to that of speakers and speeches, and included a number of points to which the critic should attend: speaker’s personality, speaker’s public character, audience, speaker’s leading ideas, motives, topics, proofs, judgment of human nature, questions.

  That's explained in a forthcoming book by Texas A&M communications professor Jennifer Mercieca, "Demagogue for President: The Rhetorical Genius . The three rhetorical appeals, as discussed by Aristotle are ethos, pathos, and logos. These three appeals are guided by kairos, which is about timing. The three appeals may be used alone, but arguments are most effective when they combine appeals to ethos, pathos, and logos, with strong grounding in kairos or timeliness.   6 rhetorical principles. Rhetorical principles and communication rules are one of the factors that can have an essential role in one’s life. In this article, I’d like to teach you six of rhetorical principles. 1- Listening is better than talking. Even fewer books are primarily devoted to the topic: a textbook called Organizational rhetoric: Situations and strategies (Hoffman and Ford, ) and also a monograph published in the.